(4 Hours). MS in Digital Media Studies - Boston | Northeastern University Attribute(s): NUpath Analyzing/Using Data, COMM2303. Students participate in activities designed to develop knowledge and skills necessary to successfully analyze and address ethical and interpersonal communication issues. Digital Communication and Media - Bachelor's Degree Completion Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. (4 Hours). Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. COMM6605. MKTG6120. COMM3330. Covers both the business and the technical aspects of being a voice talent. COMM3655. COMM3530. Jennifer Zehnder | Director of Communications and Marketing. our expertise Highlights An Award-winning Campaign. Job Summary. Faculty & Staff - Northeastern CAMD Integrates students experiences in cooperative education with classroom concepts and theories. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. (4 Hours). Youth and Communication Technology. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. COMM2551. Integrated Marketing Communications - Medill - Northwestern University Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Political Communication. College of Arts, Media and Design (CAMD) | Northeastern University (4 Hours). Opens New Window. The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change. Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. COMM2912. Speak with your advisor to determine a plan that works for you. Digital Marketing. Contact the Division of Marketing and Communications | NEIU (4 Hours). Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. Introduces how organizations use the latest technologies for enhancing consumer engagement. Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. What do you think? Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. Beyond Television. NSU is where success begins. Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. Available to students participating in a Dialogue of Civilizations sponsored by the Department of Communication Studies. May be repeated once. (4 Hours). Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- ), MKTG3402. Northeastern University Associate Director - Marketing & Communications The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. Mobile Communication. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. Staff Directory - Northeastern University Athletics Enrollment Marketing and Communications - DRS Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Attribute(s): NUpath Difference/Diversity, COMM2135. Social Media Analytics. Family relationships are some of the most important and influential relationships in which people are involved. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. Marketing < Northeastern University Diversity & Inclusion. 617.373.5445 [email protected] Thomas Michael. Go Far NSU is where success begins. (4 Hours). (4 Hours). The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . Crisis Communication and Image Management. (4 Hours). University Marketing & Communications International Village Marketing And Communications | Acella Northeastern University - A University Like No Other Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. | Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. (4 Hours). Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Free Speech: Law and Practice. COMM3311. Special Effects and Postproduction for Television. Advertising Practices. (4 Hours). Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. Consultation Skills. May be repeated without limit. Family Communication. MKTG4520. Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. Investigates the role of the producer in the production of content for traditional and new media venues. Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. Boston, MA 02115. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions, MKTG2602. Full-Time MBA Program Overview. Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. (4 Hours). Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. Includes professional accounting students. Explores demographic, lifestyle, social, and cultural trends and their impact on consumer attitudes, motivations, and behavior. (4 Hours). Business Administration and Communication Studies, BS Engaging Customers and Markets. Emphasizes the differences and similarities between writing content for streaming vs. broadcasting. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. Through this immersion, our students, faculty, and partners derive new insights and ideas that lead to richer learning, greater cross-cultural appreciation, and actionable solutions. Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. (4 Hours). Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firms product position in the marketplace. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. MKTG4993. Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. Offers students the opportunity to gain hands-on experience in the communications industry. Dark Side of Interpersonal Communication. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. . Requires students to apply their learning about the fundamentals of marketing in a term project. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. #Black Twitter and Black Digital Culture. Rhetorical Approaches to Public Memory. COMM2451. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications May be repeated without limit. Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Emphasizes the production and successful interaction with electronic and traditional supportive media. May be repeated without limit. Northeastern has a comprehensive benefits package for . | About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. Graduate Research Practicum in Marketing. Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. (4 Hours). Explores business-to-business and business-to-customer strategies. Explores planning, research, production, and other elements that go into successful advertising. Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. Explores key sites and aspects of Nazi propaganda and the rhetorical techniques they employed. Challenges students to consider privacy as a legal, technical, socioeconomic, and cultural artifact. Communication and Quality of Life. Communications, Public Relations & Broadcasting (MBB) 2672 2672: Becca Mitchell . Home | Northeastern Illinois University Northeastern University hiring Associate Director - Marketing Begins with an understanding of why and how firms, institutions, and organizations purchase products and services and the importance of the multifunctional buying center. Emergency Information Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. Principles of Organizational Communication. MKTG6280. Executive Team | NEIU - Northeastern Illinois University Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions. The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . (4 Hours). (4 Hours). MKTG4120. MKTG4506. Does not count as credit for business majors. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. Seeks to prepare students for careers that utilize consumer insights to inform managerial decisions. (4 Hours). Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. MKTG6224. Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? (4 Hours). Emergency Information (4 Hours). Offers a broad overview of the psychological, social, and communication processes involved in risk perception to better understand how communication influences the way we think about and respond to risk. MKTG6226. Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. (4 Hours), COMM4102. Focuses on the Internet and the World Wide Web. Brian Manley | Assistant Director of Digital Platforms and Marketing. Assistant Director - Communications Job in Boston, MA at Northeastern Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4502. Focuses on developing a creative advertising strategy and brand plan that aligns with a companys overall marketing objectives. (4 Hours), COMM6501. Introduces concepts and professional best practices in social media analytics. Offers an in-depth look at how persuasive health campaigns are designed and executed. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. MKTG6295. Posted: January 11, 2023. Covers the fundamentals of single-camera field production and the nonlinear editing process. Bouv Marketing and Communications Web Request. Contact Us | CAMD Northeastern University Consumer Behavior. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. (4 Hours). Advance Northeastern University's goal of giving 100% of students a global . Offers students an opportunity to develop their own media products to put their learning into real-world context. (3 Hours). Crisis Communication and Image Management. Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). (1-4 Hours). Club - Marketing Association Northeastern Fund After a nationwide search, Northeastern Illinois University has named Christopher Childers as its new Executive Director of Marketing and Communications. Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News. (4 Hours). The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. (4 Hours). Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. Strategic Communication Capstone. Creating Business Value with Data and AI Technologies. Driving Marketing Performance: Measure, Analyze, Profit. Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. Communications Specialist. Social Movement Communication. Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 MKTG4983. Dan Mabery | Vice President for University Relations. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. (4 Hours). (4 Hours). Communication, Technology, and Society. Introduces students to the College of Arts, Media and Design. archives@northeastern.edu Send Feedback or Report a Problem MKTG6200. MKTG6294. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Having conversations with others is among the things that humans do most. Studies the ways in which communication can influence (and possibly resolve) turmoil in close relationships. (3 Hours). According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." MKTG2202. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. (4 Hours). Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. COMM1600. - Center for Design. (4 Hours). Offers elective credit for courses taken at other academic institutions. About. Centers, Labs and Initiatives. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. Introduces the process of planning, preparing, producing, and evaluating studio productions. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. (4 Hours). Studies methods that may range from close textual analysis to deconstruction to theories of performance. 617.373.2000 The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run.

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